Did you know that 50% of Millennials would visit restaurants more often if they provided greater ability to customize? New and innovative flavors are also a trigger. Taking to digital outlets, such as sharing images and posting on social media, Millennials share these dining experiences more frequently than any previous population segment.
In 2015, Millennials surpassed Baby Boomers and Generation Xers in size. As the largest audience segment, it's important to understand the patterns and preferences that make them a unique target for your business.