John is responsible for leading all commercial activities across Europe.
John joined CSM Bakery Solutions in 1987, serving in various positions within the sales department. Starting as a National Account Manager, John progressed through the business, holding roles such as VP, Modern Trade in Europe, Business Unit Directory Artisan/Industry, Sales and Innovation Director, Market Director/Country Manager and his current role as Vice President over large retail chains in Europe.
Throughout his career at CSM, John transformed key markets into an engine for growth and a strategic European pioneer, and continues in this vein as CEO for BAKER & BAKER.
Prior to joining CSM, John held a number of sales roles at British Fermentation Products, Unilever and Debenhams.
John received his degree of Management Studies from Manchester Metropolitan University.